You have heard this a thousand times, but are you doing it? There is nothing hard about creating a search friendly website. What is hard is sitting down and doing it. A few simple processes, and new content and you will be on your way…
Use the headline and sub headline for key phrases
Include “alt” tags and anchor text
Title and Description tags are still important. They should be unique to each page.
Use heading tags only as appropriate
Use easy to understand URLs
Create two site maps. One for users, and one for search engines (this should be .xml format)
Keep your site structure simple
Use only one version of your URL. Use a 301 redirect or canonical URL so you don’t split the reputation of your content among like URLs.
Make your site easy to navigate. Use breadcrumbs for convenience.
Use text navigation, not images
Create a custom 404 page
Create fresh, compelling, unique and useful content