Do you have a Digital Mindset? And if so, is it right for your company?

Digital media has taken off and is all the chatter at agencies and brands.  But is it right for you?  Squared Online, in cooperation with Google presented some tips on how to present a digital mindset.

1. Keep it about the customer.  Just because there is a new digital channel, it does not mean you should be using it.  No matter how hot it is, if your target audience doesn’t use it, neither should you.
   
2. Create a consistent voice for your brand.  Be engaged on social media.  Join the conversation.  Talk about your brand and talk to those talking about your brand.
   
3. Don’t make your digital media spend arbitrary.  Budget for it and commit to it.  If your customer is there, you need to be too.
   
4. Don’t separate the digital team from the rest of the team.  Digital is “the new reality of marketing”.  It’s not just another skill set.  If you are a marketer, you should understand digital or you will not be a marketer in the future.